The name “Exseat” has a double valence and synthesizes the brand philosophy.
In fact, if on one hand the construction of the word ex-seat brings to mind the origin of the materials used, on the other hand, the sound [ˈ ɛksɪt] recalls concepts like openness, novelty and innovation.
The visual image completes its identity by adding the green tailoring scissors. This element is universally acknowledged as a synonym with handcrafted production and its combination with the green color underlines also the desire to convey the concept of sustainability.